Explore Our Mission

Helping protect our vast oceans for future generations one tee at a time

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Our 5% ocean pledge

Every tee supports ocean conservation. We're committed to protecting marine ecosystems worldwide and backing that commitment with action.

Every time you place an order with North Reef, you’re automatically part of our ocean commitment.

We donate 5% of every sale to Blue Marine Foundation, a charity with projects that protect and restore our ocean.

Your purchase helps fund long-term ocean conservation - protecting marine life today and safeguarding the future of our seas.

Who we support

World changing non-profits

Blue Marine Foundation leads the charge against destructive fishing practices. Bottom trawling and other harmful methods are threatening our waters closer than ever, and we're taking action.

We are supporting Blue Marine because they're passionate about ocean advocacy and works to persuade decision-makers to deliver laws and treaties that will make a difference.

Real impact

Sustainable fishing practices

We back frontline charities dedicated to ending overfishing, urging a shift towards low-impact practices that aid coastal economies without causing harm to the ocean.